Math & Magic: Stories from the Frontiers of Marketing, hosted by Bob Pittman, Chairman and CEO of iHeartMedia, has launched a bonus episode that takes listeners down memory lane – doing a round-up Pittman’s favorite stories from season one.
Hear Pittman recount a few of his favorites — from the real origin story behind Olivier Francois’ “Imported from Detroit” tagline, to Gayle Troberman’s best tips for launching a guerilla campaign. Plus, Wendy Clark and Tim Castree discuss how to break through the clutter. And Fred Seibert reminisces with Pittman about the incredible origin — and effectiveness — of the “I want my MTV” campaign. Listeners are in for a treat as this episode looks back at season one’s most epic, business-savvy storie.
