It’s called Exact Age 3.0 and our friends at The Research Director says this new report “pinpoints the age, gender, and ethnicity cells that contribute the most listening to every station and specified format groups in the market.”
Research Director partner Marc Greenspan says the term “exact age” is a slight misnomer. “You will have detailed knowledge of the exact age as well as the gender and ethnicity of the listeners that contribute the most listening to you, your format group, and your competitors. For example, you don’t need to market to Adults 35-44 when your competitor is winning with 37-year-old Hispanic men. It comes down to focus.”
Charlie Sislen, also a partner at Research Director, adds, “The power of this report, when combined with other tools like our Hot Zip Report, is that it gives you the ability to impact your ratings at a negligible cost. Imagine having this kind of detailed information for every metro radio station plus all appropriate formats in your market. It is a key to success.”
