Creative Sabnis Promoted At iHeart


Rahul Sabnis has been promoted to Chief Creative Officer & Executive Vice President for the newly-branded in-house creative group TheStudio at iHeartMedia reporting to Darren Davis, President of iHeartRadio and iHeartMedia Networks Group. Sabnis previously served as EVP and Executive Creative Director for iHeartMedia. Prior to joining iHeartMedia in 2017, he was Executive Creative Director and Head of Creative at MullenLowe Profero.

“Rahul continues to produce the impactful design and creative that defines our company’s brand identity, and has truly enriched the way our iHeart brands look, feel, and perform across all of our platforms,” said Davis.


  1. Sorry. Took a call and lost my train of thought – and the caboose.
    I wanted to add: Besides, having an in-house, boutique agency is just so darn whizzy.

  2. Been there. Done that. Damn near killed me!
    While on surface, ’tis a noble strategy to up the quality of some spots while keeping costs at a tolerable level.
    Besides, having an in-hou
    What happens, however, and in short order, too, is that stations that are unable to produce cogent, never mind “creative” spots jump all over Central Command Creative demanding great spots are produced – today.
    The doe-eyed and fluffy-tailed keeners that sign on, and who also appreciate the value of interesting and compelling commercials are immediately overwhelmed. The work load, being fired in from everywhere, mounts up and the writers are put in a position to rapidly write and produce only semi-coherent spots. (The really terrific projects are taken off the back burners and stuffed away – somewhere dark.)
    Then, there are those detonating craniums that occur when clients from afar freak at the creative, and reject the spots – never knowing what they are discarding.
    Be advised. Jus’ sayin’.


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