Westwood One and Google have agreed to put Westwood One’s exclusive live NCAA March Madness programming on smart devices with Google Assistant. This will provide fans everywhere with live coverage of the college basketball season’s annual climax. Google Assistant will take users directly to the live audio stream when they say, “Hey Google, play NCAA March Madness on Westwood One.”
“Westwood One has the largest network of custom voice apps in the country, but this is the first time our content will be natively integrated in a voice ecosystem,” said Suzanne Grimes, EVP, Marketing for Cumulus Media and President, Westwood One. “Innovating with Google on our high-demand NCAA March Madness coverage delivers against our promise to serve our fans with live content whenever and however they want to listen.”
