RAB To Host Four Sessions At NAB Show


If you’re going to the NAB Show in Las Vegas, April 6-11, The Radio Advertising Bureau will be holding four sessions you might want to check out. These sessions are a part of the Business of Media program, at the Las Vegas Convention Center North Hall. 

“This year’s sessions will leave managers and sellers with new strategies and ideas to present an integrated media approach showcasing radio’s multi-platform offerings to clients, from major spenders as well as those found on Main Street,” said Erica Farber, RAB President and CEO. “The professional development offerings at the upcoming NAB Show are not to be missed by any attending radio seller or manager.”

The Radio Advertising Bureau’s sessions are as follows: 

Monday, April 8
10:40 a.m. – 12:00 p.m. – Room N260 – C
Radio Engage 
Commercials are the fuel that drives revenue. Bad creative can drive away listeners and cost stations valuable advertising revenue.  In this session, you’ll laugh, you’ll cry, you’ll be surprised, and you’ll be inspired. Most importantly, you’ll walk away with a rejuvenated passion to help your clients take advantage of Radio’s power.

1:30 p.m. – 2:50 p.m. – Room N260 – A
Radio/TV Small/Medium Markets Engage 
Radio and TV small and medium market experts share case studies and their revenue-generating ideas and strategies. Learn from one another then bring it back to your market.

Tuesday, April 9
10:40 a.m. – 12:00 p.m. – Room N256
Digital and Data: From Disruption to Acceleration 
In this two-part session, RAB President and CEO Erica Farber engages with industry analyst Gordon Borrell and broadcast company leaders. You’ll understand how digital and data continue to reshape the advertising landscape and how successful companies are adapting to this disruption and accelerating their business growth.

Wednesday, April 10
9:00 a.m. – 10:20 a.m. – Room N254
Media Sellers: What Now? What Next? 
The world of marketing and advertising is changing faster than you can read this. In this fast-paced session, learn to embrace disruption, adopt new ideas, and maintain what makes traditional media vital and vibrant in the new media landscape. 

For more information about the NAB Show and Business of Media program click here.


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