No reason was given for the departure of Entercom’s CMO after only three years on the job other than Gaviria feels as if her work is done. She’ll be leaving the company this week and a national search will be conducted for her replacement.
Gaviria was hired in February of 2016, coming over from Univision where she was Executive Vice President of Corporate Marketing.
In a statement shared with Radio Ink, the Chief Marketing Officer thanked Entercom CEO David Field for the opportunity, “to envision, architect, and execute the first-ever marketing, brand, and communications practice at Entercom during its historic and transformational merger with CBS Radio. We recruited the best people in the business, hailing from Disney, Diageo, PepsiCo, Meredith, Univision, Interbrand, and Prophet. This award-winning team ushered in a new era in audio for both Entercom and the radio industry with strategic and creative campaigns, and, most of all, galvanized the culture around a clear mission and framework to go to market. The future is bright and my work feels done. I wish Entercom the very best and I could not be more excited about embracing my next challenge as a growth catalyst and an agent of change in what is arguably a revolutionary time to be a marketer.”
Field thanked Gaviria for her three years of service at the company. “She has made a great impact in a number of ways including establishing a strong corporate marketing strategy and elevating our local and national brand identity. She has also recruited a number of talented and creative leaders to the company, including Esther-Mireya Tejeda, Anna McMichael-Kane, Jennifer Morales, Elissa Gomez, and others. We thank Ruth for all of her great work and wish her all the best in her future endeavors. We will be conducting a national search for a new CMO who can build on our progress and take us to the next level, helping us achieve our exciting, transformational goals for the company. We have a very powerful and compelling set of growth opportunities and our next CMO will be focused on working with our customers and our agency partners, along with our national and local sales organizations, to help drive strong organic revenue growth in the years ahead. In the interim, Jenny Nelson will be overseeing the corporate marketing team to ensure that we don’t miss a beat during the transition.”