Digital advertising platform Dax has signed a multi-year deal with pureplay online radio service AccuRadio, solidifying DAX as AccuRadio’s exclusive sales partner in the US across all national sales channels, including network radio, national spot radio, digital, and programmatic. AccuRadio was previously represented exclusively by Pandora.
“AccuRadio has been around longer than any other pureplay service and they’ve been able to grow consistently with the market shifts,” said Matt Cutair, founder and CEO of DAX. “With the industry’s most comprehensive list of unique audio channels, they have a clear understanding of who their audience is and what they like to listen to. Working with AccuRadio allows us to offer brands a highly personalized, highly engaged, well-educated, and affluent audience of 35-54 year olds, typically a demographic that is difficult to reach via online audio.”