Emmis New York, which includes HOT 97, WBLS, and WLIB, has announced a slate of new sales hires at the stations. Market Manager Charlie Morgan said, “The changes to our structure and the addition of key talent to the team is evidence of our commitment to be responsive to our customers’ needs. Under the direction of Victor Giacomelli, Emmis New York will be better able to super-serve our clients and dedicate resources to growing industry advertisers.”
Mathew Dawson joins Emmis in the newly created role of General Sales Manager National/Agency Partnerships. Matt has more than 20 years of experience in radio sales, and most recently served as Regional Director, Local TV – Radio – Digital for Toronto and Eastern Canada – Corus Entertainment. Matt will help our team be even more responsive to our agency and national customers.
Cynthia Morgan Jenkins joins Emmis in the newly created role as Brand Strategist. Cynthia’s extensive media career has been focused on mainstreaming urban culture. She has sold radio, print, digital, and television advertising to brands committed to reaching the multicultural consumer. Cynthia was part of the Emmis New York sales team 1996-2004 before moving on to Ebony/Jet magazines, Working Mother Magazine and eventually Pfizer. Most recently, Cynthia was Director Media Sales for BET Networks. The Brand Strategist will be a key resource in helping design custom solutions for clients that capture the buying power and engagement of our unique audience.
Tonisha Nicholls joins Emmis in the newly created role of Director, Business Development – Healthcare. Toni has an extensive background in healthcare and joins Emmis from East Orange General Hospital, Prospect Medical Holding’s first hospital in NJ. Toni’s work with local and corporate senior leadership played a pivotal role in the hospital’s rebranding and recovery from bankruptcy. Toni’s role will be to connect the healthcare industry with our audience in the most impactful ways.
Suzy Rufail moves into the newly created role Director – Brand Partnerships for Emmis New York. Suzy joined Emmis NY in June 2017. Since beginning her media career on the agency side, Suzy has served in General Sales Manager, Director of Sales, and Market Manager roles in both radio and television. Suzy is currently pursuing her MBA at Rutgers University. In her new role, Suzy will lead our efforts in working with brand partners to develop strategic, integrated marketing solutions utilizing our unparalleled media and entertainment platforms, including signature events such as Summer Jam and Circle of Sisters.
