Are the marketers and advertisers that the Executive Director of the Culture Marketing Council speaks to every day aware of the power of Hispanic radio and actively using Spanish-language radio stations to reach an important consumer segment?
That’s one of the key questions posed to Horacio Gavilán by RBR+TVBR Editor-in-Chief Adam R. Jacobson in this latest Hispanic Radio Podcast.
In this seven-minute episode, Gavilán shares details on how CMC, formerly ahaa, educates the C-Suite on the power of the Hispanic consumer, and helps them to better understand the buying power of U.S. Latinos.
“There is still a lot of work to be done, but I think we’ve made a lot of progress,” he says. Listen to the full report BELOW.
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