According to Bloomberg, Spotify will begin offering news and political coverage with a goal of pulling listeners, and revenue, from radio. Eight companies, including BuzzFeed and Refinery29, will produce new programming for a Spotify program called Spotlight. BuzzFeed is producing a four- to seven-minute daily newscast.
Spotlight will include segments on news, pop culture, sports, and politics. New shows will be trickled out starting in February. The pure-play streamer has 70 million users but has been unable to turn a profit because of the high cost of music.
BuzzFeed editor-in-chief Ben Smith told Bloomberg “Spotify has this real opportunity to compete with terrestrial radio. These are news updates for people of the generation we serve, 18- to 35-year-olds.’’
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