The “Home of the Pittsburgh Steelers” raised over $814,000 during the 10th annual DVE Rocks for Children’s Radiothon to benefit Children’s Hospital of Pittsburgh Foundation. Over the past 10 years, the radiothon has raised nearly $5 million to benefit the hospital, which is the leading provider of pediatric care in the Pittsburgh community. The radiothon took place Thursday and Friday, September 28 and 29, 6 a.m. to 7 p.m. On-air personalities Randy Baumann, Bill Crawford, Val Porter, and Mike Prisuta from the ‘DVE Morning Show, as well as Michele Michaels and Sean McDowell, shared stories from patients, families, and staff live from the hospital.
“The DVE Rocks for Children’s Radiothon continues to exceed our expectations,” said Tim McAleer, Market President for iHeartMedia Pittsburgh-West Virginia. “102.5 WDVE Rocks has terrific listeners who rally for the kids, and I am in awe of our on-air talent’s dedication and efforts to raise funds for the children in our Pittsburgh community.”
To amplify 102.5 WDVE Rocks’s fundraising efforts, iHeartMedia Pittsburgh’s radio stations Big 104.7, 3WS Radio, 96.1 KISS, and 105.9 The X hosted promotional donor hours encouraging listeners to support the cause.
