It almost feels like Puerto Rico got lost in the maelstrom of hurricane relief. But Spanish Broadcasting System is doing its bit to fix that. Over the weekend, SBS sponsored an airlift and participated in a cruise shipment, sending 100,000 pounds of food and supplies raised by the company and its South Florida audiences, to U.S. territory this weekend. Royal Caribbean International ship Adventure of the Seas is based in San Juan and carried relief donations to the island. SBS is also flying a senior management group from the company to Puerto Rico to directly help in the relief effort.
And radio is playing its usual essential role during a disaster: SBS’ radio stations in Puerto Rico, La Mega 106.9 FM and La Nueva 94 FM have been transmitting live on the island – before, during and after the storm – serving as a key source of information for residents in San Juan and many rural communities. Powered by generators, the station has maintained open communications with its listeners and is also engaging via social media.
SBS’ radio stations in Miami, WXDJ-FM EL NUEVO ZOL 106.7FM, WCMQ-FM ZETA 92.3FM, WRMA-FM RITMO 95.7FM, LAMUSICAPP, MEGATV united to collect food and supplies for Puerto Rico. In addition, SBS’s radio stations in New York, WSKQ-FM MEGA 97.9FM and WPAT-FM AMOR 93.1 FM, are hosting a related campaign to collect food and supplies from listeners for transport to Puerto Rico.
“We are united in tapping all of our resources to directly help the victims of Hurricane Maria.,” said Mr. Raul Alarcon, President and CEO of Spanish Broadcasting System, Inc. “Our management, our on-air talent, our employees and our listeners and viewers are all pitching in to raise food and supplies to contribute to the massive relief effort underway across the island. We have a deep bond with our loyal audiences across Puerto Rico and we will remain with them in the long recovery and rebuilding program. We will also continue to utilize our FM radio station on the island to provide information around the clock to residents and their families in the US.”
Great job, SBS!
