The new partnership will allow PodcastOne to offer advertisers audio advertising with one-to-one targeting abilities. PodcastOne will now be able to use AdsWizz’s suite of products, including Audio Ad Insertion Software for on-demand content, AudioServe for campaign management, and PodWave, a marketplace for podcast audio inventory.
PodcastOne will now be able to provide advertisers with demographic and geographic targeting of 100% of its podcast listeners across all shows, regardless of which platform or device they are listening with.
Advertisers can also target behavioral segments, as well as offline versus online consumption. In addition, AdsWizz’s programmatic advertising platform will enable PodcastOne to offer its digital audio inventory to the many programmatic buyers.