Online Audio Listening Continues to Grow


Whether it’s Pandora, iHeartRadio, or your local radio station. Whether it’s on a phone, a table or an Amazon Echo, “Time Spent Listening” to online audio continues to grow, according to the latest Infinite Dial study. Edison Research and Triton presented the data yesterday and here’s what they said…

Time spent listening to online audio is now 14 hours and 39 minutes per week, according to the study, which translates to 140 million people. That’s up from 12 hours and 8 minutes per week in 2016 (136 million people) and 6 hours and 13 minutes per week in 2008 (33 million people).

Sixty-one percent of the U.S. population (170 million) people now listen to some type of music over the Internet every month. That’s up 4% from 2016 and most of the growth is coming from listening on mobile devices. The 12-24 demo listens online the most (87%). Fifty-three percent listen every week, up from 12% a decade earlier in 2007.

The big takeaway from this part of the study was, despite the influx of new streaming services, online listening continues to grow.

Here are some other stats from the study:
– Smartphone ownership has grown from 10% of the U.S. population in 2009 to 81% in 2017.
– 40% of the population has listened to Internet radio by connecting their cell phones into a car audio system, up from 37% in 2016.
– 57% of the population is already familiar with the Amazon Echo (5% own one) and 45% are familiar with Google Home (2% own one).


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