Hundreds of podcast hosts will be combining their powers in March to convert more listeners to the world of podcasts. According to Edison Research, one in five Americans listened to podcasts every month as of early 2016 – a number that has grown by double-digits for five years. But there are still plenty of folks who don’t know how to listen in. Hundreds of shows, including Stuff You Should Know, Planet Money, Missing Richard Simmons, and Crimetown will encourage listeners to introduce a friend, relative, or coworker to a new podcast, and show them how to listen if they don’t know how. Listeners will be asked to share stories of why they listen and their favorite podcasts using the hashtag #trypod.
“People come to podcasts for information and analysis to make sense of the world around them, to be entertained by excellent storytelling, to laugh, and experience wonder,” said Israel Smith, NPR’s Sr. Director of Promotion.
“As podcast fans are such loyal listeners, it makes great sense to reach out to our collective audiences, urge them to connect with friends who haven’t yet caught the podcast bug, and share what makes their favorite podcasts so meaningful in their lives,” said Julie Shapiro, Executive Producer at Radiotopia.
Podcast publishers participating in Trypod include:
American Public Media
Canadian Broadcasting Corporation
First Look Media
The New York Times
Night Vale Presents
Pineapple Street Media
Public Radio stations including WHYY, WXPN, Louisville Public Media, South Dakota Public Broadcasting, WFIU, WDET, Montana Public Radio, WAMU, WJCT, WESA, Southern California Public Radio, Vermont Public Radio, Wyoming Public Media, WFUV, KCUR, KQED, WSHU, WUNC, WILL, KPBS, New Hampshire Public Radio and more.
This American Life/Serial