Entravision recently teamed up with Children’s Miracle Network Hospitals, a charity that raises funds for 170 children’s hospitals, for its ninth annual radiothon, under the theme of “Un Million Para Los Niños” (One Million for the Children). The result was a record-breaking $3 million raised.
The 72-hour broadcast kicked off on Thursday, August 18, on Entravision’s leading José, Super Estrella, and La Tricolor network radio formats across the U.S.
Jeffery Liberman, Entravision’s Chief Operating Officer, said, “Our ninth Radiothon in collaboration with Children’s Miracle Network Hospitals, was a thrilling event for our entire organization and highlights the dedication of our employees and listeners. Our participation in raising funds for this amazing charity is a means of giving back to the local communities we serve, and its continued success reflects Entravision’s ability to reach and engage Hispanics across acculturation levels and media platforms.”
“Entravision’s support of the Children’s Miracle Network for the past decade has been invaluable,” said Joe Trevino, Managing Director, Media Partners, Children’s Miracle Network Hospitals. “This partnership has given us access to a vast majority of the Spanish-language demographic in the U.S., unreachable by other networks, and we hope to continue working with Entravision for many more years to come.”
