Erik Diehn (pictured at left) has been named Chief Executive officer of the podcast production, advertising, and distribution company, while Lex Friedman (pictured below) assumes the new post of chief revenue officer, broadening his role from executive vice president of sales and development. Diehn had most recently been vice president of business development for Midroll, which was acquired by The E.W. Scripps Company in 2015. In his new role as CRO, Friedman expands on his responsibility for Midroll’s sales organization to encompass all facets of Midroll’s new and existing business lines, including strategy for the company’s push into subscription premium content, live events, and e-commerce.
Adam Symson, Chief Digital Officer for Scripps, says, “Erik and Lex are a powerful partnership to lead the Midroll team forward on an aggressive path as we build out a complete podcasting ecosystem. Erik has a proven track record of being a strategic leader with the vision to accelerate the company even faster, while Lex is certainly the industry’s most accomplished revenue innovator.”
“As Midroll heads into another year of growth, I’m honored to lead our talented team through the new opportunities ahead,” said Diehn. “Whether developing and supporting new and exciting shows, building and enhancing Stitcher to reach whole new groups of listeners, or helping advertisers discover the incredible value of podcast advertising, Midroll will continue to be at the forefront of podcast innovation.”
