The E.W. Scripps Company, which owns 34 radio stations in eight markets, has acquired Stitcher for $4.5 million. Over the years, Stitcher has morphed into a platform for podcasts, now providing streaming for more than 65,000 podcasts. Stitcher will operate as part of Midroll Media, which Scripps purchased about a year ago. Twelve Stitcher employees will join the Midroll team.
The 12 Stitcher employees will operate out of San Francisco. Stitcher’s General Manager and Vice President of Product Todd Pringle will lead all of Midroll’s product development and will have continued responsibility for the Stitcher product development team.
Stitcher was founded in 2008 and was purchased in 2014 by French music-streaming service Deezer.