Despite still having issues with how Facebook algorithms push consumers to Salem’s numerous websites, Salem reported an increase in digital revenue in Q4. The company took in $12.2 million in digital revenue, up 3.8% over 2014. Salem executives say the revenue bump has a lot to do with how Salem has improved how it monetizes mobile. They are seeing a lot of growth in mobile traffic and advertisers who are realizing they need to be on mobile. That has been driving the demand on Salem’s mobile products.
