Where Is Your Next Superstar?


Programmers throughout the industry lament the shrinking pool of talent  “franchise players” — the personalities who can not only anchor the lineup, but build the station’s brand beyond their airshift.

Tighter budgets have almost eliminated radio’s “minor leagues,” with fewer available on-air positions and more syndicated programming. And all talent must now enter the game as “utility players,” with broadcast and production skills and a mastery of how to drive revenue with social media.

Personality-driven Hispanic radio has an even greater challenge, with the need to locate talented people who not only have broadcast and social media ability, but who also match the programming culture.

At the Hispanic Radio Conference, programming experts will address the topic of “Radio’s Talent Pool: How Deep — Or How Shallow — Are the Waters?” and show you how to find and develop tomorrow’s key players for the ratings and revenue win. 


José A. Santos

José A. Santos is president and founder of Santos Latin Media Corp. He started his career in 1988 as a DJ, and his first PD opportunity came in 1994 at KSUV-FM (Qué Suave 102.9) in Bakersfield. After programming in Dallas-Fort Worth, Houston, Los Angeles, and Fresno, Santos moved on to Hispanic Broadcasting Corp.’s WOJO-FM (La Qué Buena 105.1) and WIND-AM (La Tremenda 560) in Chicago. In 2001, HBC asked him to oversee the operations and programming of its Las Vegas properties, and in 2003, Santos moved to Los Angeles to oversee the programming of KSCA-FM (La Nueva 101.9), and later KLVE-FM (K-Love). Under Santos’ leadership, KLVE-FM (K-Love 107.5) Los Angeles became the most listened-to radio station in Los Angeles and Orange County, and the most listened-to Spanish-language station in the United States in 2005. In March 2007, Santos launched an independent consultancy Santos Latin Media. His first client was KRYP-FM, which became the first Spanish-language FM and later the most listened-to station in Portland, OR. Lotus Communications in Fresno, Entravision Communications, and Border Media would follow. Santos Latin Media ventured into its first branded programming product with the launching of JUAN on December 25, 2008 in Austin.


Harold Austin

Harold Austin is a partner at Global Media, overseeing all aspects of Global Media’s portfolio of Hispanic-based clients, with special emphasis on music testing, callout, and focus groups. Austin is an award-winning radio programmer and consultant with more than 25 years of experience in multiple formats, including Spanish, Top 40, Hip-Hop & R&B, Oldies, Hot AC, AC, and News/Talk. Earlier in his career he served as OM for the top-rated HBC/ Los Angeles cluster and launched the first Jammin’ Oldies-formatted station in the country on KCMG (Mega 100)/Los Angeles, doubling its ratings in one book. From 1996-1997, he programmed leading Urban station KBBT/Los Angeles.

Johnny Caride

Jammin’ Johnny Caride is program supervisor for Spanish Broadcasting System Miami and PD of WXDJ-FM/Miami. He was born in Miami to Cuban parents, and he began his radio career in 1986 as a music mixer and radio host. After many successful years on the air, Caride was offered an opportunity to join SBS as a promotions director, expanding his career in radio and becoming an expert in his new role of marketing SBS’s group of stations. But his love for the microphone and the one-on-one connection with the audience brought him back to the airwaves as on-air talent for WXDJ-FM. His high-energy style and commitment to the listeners is his secret for success!

Pedro Javier Gonzalez

Pedro Javier González is vice president of content for the East Coast Region at Univision Communications Inc. In this role, he is responsible for branding and content strategies across radio and all digital platforms for the New York, Miami, and Puerto Rico markets. He has a proven track record in different formats to successfully reach the U.S. Hispanic audience, including AC, CHR, Regional Mexican, and News/Talk. He also works closely with the sales, marketing, and research departments to protect and strengthen the brands he oversees. González joined Univision in 2005 as Regional Research and Strategies manager for the Miami and Puerto Rico markets. In 2007, he successfully launched two Univision radio stations in Texas: KGSX-FM/San Antonio and KHTZ-FM/Austin. In 2008, he was promoted to VP of programming for the East Coast Region., and In October of 2009, he led the startup of WXNY-FM in New York, which skyrocketed to number 1 in one month. In December 2013, he was appointed by Univision to oversee the Regional Mexican format.

SPECIAL RATE ENDS TODAY — BOOK NOW! The special hotel block reserved for the conference is nearly sold out, and the special conference rate ends TODAY, February 29. Book soon, or risk paying full Florida rates in the prime tourist season. Don’t miss out! Click here to book your room now.

The Hispanic Radio Conference, March 22-23 in Fort Lauderdale, is the only conference dedicated solely to Hispanic radio. Now in its 7th year, the conference attracts the industry’s key leadership in management, sales, and programming, whose combined audience reaches approximately 95% of the 50+ million Hispanics in this country.



Please enter your comment!
Please enter your name here