Facebook Launches New R.O.I. Tool
According to AdWeek Facebook is launching a new service that will help advertisers determine a new way to measure how effective their ads are with the social media giant. The service will determine if Facebook ads are increasing in-store visits and offline sales. It will also make it easier for Facebook users to find businesses that are close to them.
Cumulus/Westwood One Help Habitat for Humanity
Cumulus Media/Westwood One Nashville Country helped build homes for Habitat for Humanity, Wednesday and Sunday, in the parking lot of the NASH Campus in Nashville. Westwood One partnered with its client Ply Gem, a manufacturer of building products, for the project, which was in support of Home for Good, a campaign to build affordable housing across America.
How iHeartMedia Covered The Florida Attack
iHeartMedia Orlando also provided outstanding coverage of the terror incident in Orlando. Chris Kampmeier is iHeartMedia Region Senior Vice President of Programming, Orlando. Kampmeier explains exactly what took place with the iHeart cluster of stations once word was out about the magnitude of the incident in Orlando. Here's what Kampmeier told us...
CBS Radio Collecting Blood
101.9 AMP Radio in Orlando and The Big Red Bus are teaming up to help the Orlando community. The Big Red Bus will be taking donations, of all types of blood, in the radio station parking lot from 8am to 2pm on Monday. The station adds that if local resident want to help but are unable to give blood, they will gladly accept donations of water, sports drinks and orange juice as well.
Words From A Master
(By Bob McCurdy) I recently recalled a speech Al Reis gave almost 20 years ago at the 1997 RAB Marketing Leadership Conference in Atlanta. Reis is quite the marketing icon, having been inducted into the Marketing Hall of Fame by the American Marketing Association; so this guy knows a little bit about what he’s talking about.
Why You Must Care And Feed Your Creative People
(By Randy Lane) “The program director’s office is where all good ideas go to die.” That’s a quote from a veteran major market morning host frustrated with a program director who shot down ideas immediately rather than looking for ways to make them work. That statement illustrates the clash often seen between management and talent.
Star Blogger Adrianna Costa Gets Her Own Podcast
Adrianna Costa, Haute Mom’s Life blog, has launched a podcast component to the brand, in partnership with PodcastOne. Costa extends the “celebration of the Hottie in every Mommy” in the new Haute Mom’s Life podcast.
Bewley New Digital Director For Hubbard In Twin Cities
Jesse Bewley has been named Digital Director for Hubbard Radio Minneapolis St.-Paul. Bewley will oversee the digital strategy for Hubbard’s three radio stations in the Twin Cities: KS95-FM, myTalk 107.1 and 1500 ESPN. He replaces Jeremy Sinon who was recently promoted to corporate position.
Conn to Continue on WGN
WGN has extended the contract of afternoon host Roe Conn into the year 2020. Conn began hosting weekday afternoons at WGN Radio in January 2015.
Trust in Programmatic Increases
That's according to a new study released by SRATA. The first quarter survey found that digital spend is increasingly being executed through programmatic exchanges. Thirty-seven percent trust programmatic to execute digital orders, a 22% increase from last quarter. What about non-digital buying?
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
