News

It will be a temporary reduction in power on (translator) 93.5-FM so Emmis can work with the FCC "to eliminate potential interference issues." You've been reading about how Woof Boom Radio President J Chapman has a station that he says is being interfered with by this Emmis signal. This reduction is to help deal with that situation.

Westwood One News has re-signed some of CBS's biggest radio brands, such as WINS in New York, KYW in Philadelphia, and WBZ in Boston. The network has also added CBS's WWJ in Detroit. The news network now has more than 700 affiliates nationwide, and as of this week can also be heard on the SiriusXM POTUS and Progress channels.

The $11.2 million purchase of KFWB-AM in Los Angeles is now closed. Lotus Communications purchased the station from Universal Media Access KFWB-AM, LLC. The sale was announced on October 4, 2016. Earlier in 2016, after sitting in a trust since 2011, KFWB-AM was sold to Universal Media Access for $8 million. Eight months later the station was flipped for $11 million. Kalil & Company were the exclusive brokers on the Lotus purchase.

And comes in second on the Media Monitors weekly chart by airing 30,947 commercials on radio stations all across America last week. GEICO held on to the top spot with 46,644 spots. Lowes' big competitor, The Home Depot, was third with 28,683. Rounding out the top five were McDonald's with 26,100 and employment company Indeed with 25,733.

Nothing like a good auction to get the blood pumping and the dollars flowing. On Friday, March 3  WHCU (Ithaca, NY) Morning Newswatch host Lee Rayburn auctioned off a different restaurant and wine pairing every hour to listeners. The auction raised $5,030 in 12 hours (6 a.m. to 6 p.m.).

iHeartmedia continues to show how it's hip with the times when it comes to using the latest social media platforms. This past weekend at the iHeartRadio Music Awards, winners of several award categories were announced using Snapchat. Artists that could not make it to the show snapped 10-second acceptance speeches. Check out some of those videos HERE.

Our good friend Angie Balderas, SVP/Integrated Marketing Solutions at Entravision Sacramento, and her talented team put together this great video for Radio Ink's upcoming Hispanic Radio Conference. The conference is set for March 28 and 29 in Fort Lauderdale and feature's Commissioner Michael O'Rielly as one of our keynoters. Check out the video HERE.

(Bob McCurdy) It's easy to fall prey to what psychologists refer to as the “false consensus” effect, which is when someone over-estimates how much others share their behaviors and beliefs. The danger of this “false consensus” is that it leads to marketing plans and media choices that would influence the designer of the marketing plan but not the consumer. This is dangerous to the long-term health of any business.

(By Randy Lane) How do radio personalities, who thrive on authenticity and topicality, acknowledge the hottest topic on earth? We talked to several of the top morning shows around the country and found that there is no one-size-fits-all answer for how to handle our polarizing president. Here’s what they say...