News

SiriusXM has appointed three new executives for their marketing team. Rolanda Gaines, Tatiana Holifield and Joe Hanna will all report to SiriusXM’s Senior Vice President of Brand and Consumer Marketing, Kimberly Wilson.

Pandora has launched a new station featuring "Edgy" country music. 'Country Grit' features rock-infused country music that pushes sonic and lyrical boundaries.

There's no knocking Indeed out of the top spot on the latest Media Monitors list. The jobs site has had a lock on the number one spot for months.

Linda Byrd, Division President for iHeartMedia Florida, will retire this Summer. Byrd will transition out of her Division President role into an advisory role on July 15. Byrd has been on Radio Ink's Most Influential Women in Radio list for 23 consecutive years.

(By Jeff McHugh) Generic content like grilled cheese sandwich day may have been OK for filler long ago, but when today’s audience is splitting their morning commute between Apple Music, Sirius XM, their favorite podcast, and you, your content has to be about more than a thing.

JAKIB Media Partners has extended the contract of Dan Sileo through 2024. Sileo hosts The National Football Show and the company says the new contract includes a much larger role for the Sports Talker across the JAKIB Media Network.

(By Rick Fink) Experience tells me that people, in general, like to take credit for “their” ideas… even, when at times, it wasn’t their idea alone! In other words, someone else or others were involved in helping come up with the idea!

(By Michael Doyle) Most of the media managers I talk to these days are searching to fill up their sales departments. Downsized during the pandemic, these managers realize they don’t have enough sellers to create demand on their inventory and accomplish their objectives.

(By Loyd Ford) It doesn’t really start with a target. Anyone can do that. The real beginning for sales is looking at individual businesses and business models.

(By Mike McVay) Building audience loyalty because of your connection to a market, is the difference between weathering an attack by a competitor or losing. That connectivity to a market, and to those things that an audience cares about, provides and advantage over out-of-market shows that haven’t customized their content for a local market.