Bloomberg Now Airing in Newburyport, MA
Bloomberg Radio has begun programming with the intent to purchase WNBP-AM and its translator at 106.1 FM in Newburyport, MA. The stations will be a 100% simulcast of Bloomberg Radio programming that airs on WRCA 1330 AM and 106.1 FM.
5 Straight Down Months For Auto
Radio's largest advertising category continues to struggle after years of very healthy growth. The annualized pace of U.S. car and light truck sales in July fell to 16.73 million vehicles. That's down from 17.8 million in 2016. Sales of large pickups was also off, by 4 percent. Large SUV's dropped 20 percent. In July, Ford was down 7.5%, Fiat Chrysler dropped 10 percent, Honda was off 1%, Nissan was down 3% Only Toyota was up, with a 4% gain.
How to Get Your Sellers to Manage Expectations
(By Michael Botta) I often say to my salespeople, “Nobody woke up this morning wanting to buy an ad schedule, but they did wake up this morning with problems in their business.” And that’s true. Every business across this country has problems, every single one of them; but an ad schedule won’t fix those problems.
The New Radios
(By Steve Goldstein) Sometimes technological innovation takes away. Sometimes it gives. Digital has changed so much of media. The music business was famously rocked by theft and sharing on platforms like Napster. The movie industry filed suit against VCR makers, but later made billions with VHS tapes, DVDs, and streaming video.
NextRadio Launches App For iPhone
It's not quite what the folks at NextRadio want from Apple but it's probably the next best thing. NextRadio has launched a free app for iPhone users, but this one will use data because it utilizes streaming as a way to allow listeners to tune into local radio. Until Apple decides to unlock the FM Chip in all of its phones, streaming will have to be the way of the world for iPhone users.
Congratulations to Rush Limbaugh
Radio's number one talk show host concluded his 29th year on the air Tuesday with an anniversary cake from his staff, classic clips from years past, and listeners who called in who've been with him from the very beginning. Limbaugh consistently tells his audience radio is all he ever wanted to do. He actually started his broadcast career in August of 1968, 50 years ago. His syndicated program is now heading into year 30.
USRN Adds Some SPARK
United Stations Radio Networks, Inc., announced Tuesday the official introduction of a new prep service for radio stations called SPARK. At the core of the service is a daily feed of call-in comments from listeners intended to “spark” further audience engagement. SPARK is a complete prep service with a focus on listener audio that will spark audience engagement.
Care-A-Thon Raises Over $1,750,000
Once again, radio has shone in its charitable work. This time it’s Cox's Atlanta station News 95.5 and AM750 WSB (WSB-AM/WSBB-FM) which hosted the 17th annual WSB Care-A-Thon. The incredible total raised was a new record for the event.
Despite Lower Rates, SESAC Claims Victory
Even though SESAC acknowledges the money it will receive from radio will be less than it was before the arbitration, the PRO is still claiming victory. The RMLC says the information SESAC is spreading is misleading. Here's why.
RMLC: Arbitrators Reduce SESAC Fees
The Radio Music License Committee says, following an arbitration proceeding, all RMLC-represented stations were awarded a more-than-60% discount off the SESAC radio station license rate card. The fee reduction applies for the license period January 1, 2016 through December 31, 2018. The RMLC says radio stations will receive a combined credit worth tens of millions of dollars.















