Nielsen: Podcast Ads Do The Job For Brands
Midroll commissioned an ad-effectiveness study with Nielsen that shows podcast advertising generates "far better brand recall" than other forms of digital advertising.
Skyview, Alpha Ink Deal
As part of a multi-year sales agreement, Skyview Networks announced a new partnership with Alpha Media to lead the company’s network audio sales efforts.
iHeart Makes It Happen In Milwaukee
iHeartMedia Milwaukee’s 95.7 BIG FM/WRIT-FM raised over $250,000 during its 10th annual two-day Wish-A-Thon. Over the last 10 years, BIG FM has raised over $1.5 million to benefit Make-A-Wish Wisconsin.
Student Station Collects 908 Pounds Of Food
WSOU 89.5 FM, the student-run radio station at Seton Hall University, collected the cornucopia of sustenance for the Community Food Bank of New Jersey through WSOU’s yearly food drive.
Have You Made Your Medallas de Cortez Nomination?
Do you know someone who is doing great work in Hispanic radio? Nominations are now open for the Medallas de Cortez awards, which are given for excellence in Hispanic radio. This is the 10th year for the awards. Make your nominations HERE.
A Lazer Target On Regional Mexican Listeners
To learn why Lazer Broadcasting is bringing its take on regional Mexican programming to the nation, and how both Envision and SuiteRadio are involved, Josh Mednick sat down with RBR+TVBR Editor Adam Jacobson in this week's Hispanic Radio Podcast.
Pennsylvania Group Doubles-Up On Christmas Fundraiser
Bold Gold Media Group station listeners in the Pocono Lake/Wilkes Barre-Scranton region of Pennsylvania filled trucks with toys and raised thousands of dollars for charities December 19.
Do You Have Great Expectations For 2019?
(By Deborah Parenti) Over my years of creating and managing sales structures, as well as coaching sales teams, I was fortunate enough to be exposed to a lot of ideas and time-honored concepts. Here are a few that might help kick-start a day, a week, a month, or a year.
5 Steps To Up Your Sales Game
(By Lisa Thal) As 2018 ends, we need to ask ourselves the following question: “How was my year?” Were you happy with your performance? Now is the time to get real with yourself and up your game, because in sales, we must compete at a high level every day to win the business.
How WTOP’s Michelle Basch Executed A Successful Podcast
Here's a great example of how the radio industry is crossing over into podcasting to create compelling new content, generate non-traditional revenue, and extend their brands.
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