Fighting Perception With Facts
(By Charlie Sislen) Having effective, well-sourced facts is the best way to counter misconceptions. This is no more true than when a radio sales rep is trying to get non-radio advertisers to take advantage of our audience.
Consider the Source
(By Bob McCurdy) What follows comes from an article published last week, titled, "Why ARF Thinks Marketers Should Reconsider Their Personalization Strategy," which included insights from the ARF’s CEO Scott McDonald, and the ARF’s Chief Research Officer Paul Donato.
How To Grow Your Morning Show In 2019
(By Loyd Ford) Becoming a number one morning show is about connecting with the “life group” that likes the radio station your show airs on and becoming famous for something.
Rockin’ The Brew
iHeartMedia Columbus’ new Classic Rock station 105.7 The Brew will broadcast rock music spanning the 80s into the 2000s.
“Pucks & Paddles” Raises $119K For Kids Hospital
You might remember we ran a story previewing this event a while back. Well, now the great event has taken place and it was a huge success.
Radio Cares In Alaska Too
Up in the “last frontier,” radio is helping the community just the way it does in the lower 48 -- with plenty of enthusiasm. Take the KBRJ-FM/Anchorage radiothon, for instance.
Auto Sales Off To Icy Start
That's the headline in The New Hampshire Union Leader regarding radio's top spending category. All major carmakers are reporting weak numbers to start 2019.
RAB To Host Four Sessions At NAB Show
If you’re going to the NAB Show in Las Vegas, April 6-11, The Radio Advertising Bureau will be holding four sessions you might want to check out. These sessions are a part of the Business of Media program, at the Las Vegas Convention Center North Hall.
Managers: Make Sure Your Sellers Know This…
(By Lisa Thal) I get it: we have more demands with shorter timelines than ever before. The single most important thing we can do to ensure our industry stays relevant and growing is to coach our team and teach our clients!
What Country Radio Means To Our Audience
(By Joel Raab) Sure, we play country music, sell advertising, and try to have some fun doing it amid the chaos that sometimes permeates our business — but what we do for listeners is indeed priceless.
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
