The Most Dangerous Radio Research Practice
(By Tom Webster) Phone surveys still work, and online sampling continues to get better as we develop more sophisticated ways to weight and frame that data. But there's a type of sampling we see out there that we would never rely on as the sole source of decision support for radio stations...
Neuhoff Grooming Future Leaders
Neuhoff Communications has launched a new company-wide initiative called the Fast Forward Leadership Program. The goal is to invest in the development of future leaders from within the Neuhoff organization. Here's who the company chose to be in its inaugural class...
Salem Buys PJ Media
PJ Media is a conservative news site and Salem will add it to the other conservative sites it's been buying up. PJ Media will become part of Salem-owned Townhall Media.
Follow The Money On NESNplus
NESN (New England Sports Network) and VSiN (Vegas Stats & Information Network) have entered an agreement for VSiN’s sports betting show Follow the Money to air live on NESNplus weekdays, 7 a.m. to 10 a.m. ET.
Cumulus Q4 Revenue Grew 5.2%
That increase is a result of net revenue coming in at $309.2 million in the fourth quarter of 2018. For the year, Cumulus reported revenue of $1.14 billion, up 0.4%. Revenue from Cumulus' radio stations, which makes up nearly 70% of all revenue, was $212.4 million in the quarter, up 5.2%.
Digital, Podcasting Big For Cumulus
CEO Mary Berner reported that Cumulus' digital business - what's called C-Suite - grew by more than 60% in 2018. And, she said that digital "meaningfully outpaced the industry."
Must-Do’s For Better Spring Ratings
(By Gary Berkowitz) With the spring book just two weeks away, (March 28), I would like to review five things that EVERY station, regardless of format, needs to look at to give you the best shot at a good outcome when the results are released.
Westwood Partners With Nielsen
Nielsen announced on Monday that Westwood One will license Nielsen's national version of Nielsen Media Impact. Nielsen Media Impact is a cross-platform media planning and optimization solution that helps clients understand total campaign reach, frequency, and duplication using advanced audience segments.
Improve Your Thinking To Grow Your Market Share
(By James Bahm) Spend time with any media outlet and what you hear speaks volumes about what the station's management thinks of its clients, audience, and, oftentimes, its culture.
Walgreen’s Challenges Geico’s Ad Dominance
Yes, Geico is once again radio’s number one advertiser according to Media Monitors, running a total of 44,833 spots last week. But Walgreen’s has moved up to second place to be the nearest challenger.















