Is Local Content Surging?
(By Randy Lane) The importance of radio’s local orientation has surged since 2016, according to Jacobs Media’s 2019 tech survey. You don’t want to be local just to be local. Be sure local content is relevant to your audience. It must be A or at least B-level content for listeners to care.
Practice Makes Careers
(By Bob McCurdy) With the NCAA basketball tourney on many of our minds today, it’s only appropriate to reflect upon the role “practice” played in getting these teams to where they are. How important is practice?
5 Strategies For Dominating Your Competition
(By Lisa Thal) I started to think about what it takes for companies to dominate their competitors. The core strategy behind any company that dominates its competition and creates customer loyalty is to anticipate and meet its customers’ needs in a way that no one else does.
Live & Local Does Not Provide “Companionship”
(By Ronald Robinson) Companionship. Now, there’s a term, rife with all the warm, fuzzy, and comfy qualities that, if it were a Dairy Queen treat, would be “gushing with goodness in each rich, creamy, and satisfying mouthful.”
New College Show Has Academic Slant
It’s a new show with a pretty strange name: The Radio Free Hillsdale Hour. The nationally syndicated program is produced by Hillsdale College (Hillsdale, MI) and currently broadcast to nine stations in three states.
Radio Reacts To The Death Of Bruce Reese
The radio world was rocked Thursday when word started to travel around that former Bonneville and Hubbard Radio leader Bruce Reese died after battling a long illness. Reese was on Radio Ink's 40 Most Powerful People in Radio list for 19 consecutive years (1996-2014) and received our Lifetime Achievement Award in 2017. He was 70 years old.
Mary Berner To Co-Chair Radio Ink’s Forecast 2020!
Radio Ink is proud to announce that Forecast 2020 will be co-chaired by Cumulus CEO Mary Berner. Forecast is the radio industry’s most respected and influential annual financial conference. Forecast 2020 is November 20 at The Harvard Club in New York City.
Why Radio Is Critical To This Advertiser’s Success
MyPillow CEO Mike Lindell spoke at the recent National Religious Broadcasters Media Convention in California where he told attendees how radio has been instrumental to his success.
He Said This To Her And Got In Trouble
"You Look Great." That's what longtime St. Louis Public Radio host Don Marsh said to guest Karen Foss Tuesday. Marsh says as a result of that remark he was called into a managers office and told that what he said was "on the edge." Marsh said, "That's it, I'm done."
Katz Raises $45K For Broadcasters In Need
Katz Media Group has raised over $45,500 for the Broadcasters Foundation of America during its 10th annual companywide membership drive, bringing the total amount raised to over $350,000 since the drive's inception.















