Skyview Networks is partnering with Green Bay Packers radio rightsholder, iHeartMedia Milwaukee, to become the play-by-play radio broadcast distributor. The agreement covers the Packers’ flagship station WRNW-FM (The Game 97.3).
“We are thrilled to have the opportunity to work with iHeartMedia Milwaukee and its Green Bay Packers radio rightsholder, The Game 97.3,” said Andrew Kalb SVP, Business Development and Communication for Skyview. “We look forward to collaborating on taking the Packers network to the next level and I am confident that with our technology, they will see new efficiencies and greater insight into revenue.”
The agreement also covers Skyview’s integrated AdView inventory management software and distribution platform so the flagship station can fully control their play-by-play audio broadcasts and manage the full life of an advertiser contract.
“We are excited to have Skyview and their AdView software in place for our new broadcast partnership with the Green Bay Packers,” said Jeff Tyler, iHeartMedia Area President. “It gives us that all-in-one system to ensure the highest level of game day broadcast both the Packers and iHeartMedia expects to deliver.”
