iHeartMedia has relaunched of its ‘Show Your Stripes’ social impact campaign. The program aims to connect veterans and their families with the communities, businesses, resources, programs and nonprofits that can support their different wellness needs.
‘Show Your Stripes’ was launched nine years ago to address the national veteran unemployment crisis. The campaign will now realign with issues facing veterans today, including a focus on wellness — from health and emotional wellness to environmental, financial, intellectual, occupational, physical, social and spiritual wellness.
“Back in 2013 our military service people were returning from overseas with highly marketable skills and abilities – but they couldn’t find work,” said John Sykes, President of Entertainment Enterprises for iHeartMedia. “With the creation of iHeartRadio Show Your Stripes we became a conduit to connect returning veterans with potential employers. Our relaunch of this initiative is designed to help veterans reacclimate to life, family and community on all fronts.”
As part of the effort a series of PSAs voiced by nationally-recognized iHeart on-air personalities Ryan Seacrest, Bobby Bones, Elvis Duran, Enrique Santos, Steve Harvey and Woody as well as recording artists Craig Morgan and Walker Hayes will air across iHeart platforms. The PSA’s encourage veterans facing challenges or family and friends looking out for the wellbeing of a veteran to visit showyourstripes.org for national and local support.
My brother Carl Marshall is a single parent who is raising his children and grandchildren even after having eight consecutive strokes to the brain in 2010. This hero of a veteran is in a wheelchair, can barely move the left side of his body, still he rises every day with a positive attitude as much as possible. Carl lives in Iowa City, Iowa now with his son and grandchildren. He never was compensated for the hospitals negligence , they told us the family he was left alone in recovery for over 13hours, that the strokes could have been prevented. He only went in for a simple hernia operation. I just wish he could be recognized for being a great Dad, grandfather and brother. that he could get help getting a car he can drive himself.
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