Magic 98.9 (WSPA-FM) has switched to an all-holiday music format. Classics from Andy Williams, Mariah Carey, Bing Crosby, Trans-Siberian Orchestra, Michael Bublé, and others will be featured.
“Magic 98.9 is the Upstate’s Christmas music station and playing Christmas favorites helps our listeners get into the holiday spirit each and every year,” said Steve Sinicropi, SVP/MM, Entercom Greenville-Spartanburg. “Listening to continuous Christmas music on Magic 98.9 is a tradition for families and retailers all over the region.”
The station will return to its regular adult contemporary format on December 26.
