SPONSORED CONTENT | Presented by Skyview Networks
Skyview Networks has published a new white paper on the practical alternative to satellite audio distribution, written for the moment the industry is actually in. The paper examines Cirocast, the company’s cloud-native IP audio distribution platform, as the practical path forward for networks facing the C-band transition.
The occasion is the C-band timeline. With the FCC moving to auction an additional 160 megahertz of upper C-band spectrum by July 2027, and incumbents required to vacate before new wireless service begins in 2030 and 2031, satellite-dependent broadcasters face a distribution decision with a date attached. The paper is intended as a working document for making it happen successfully.
It covers the ground a cross-functional team needs. Why satellite has served the industry so well, and what specifically is changing. Why IP alone was not viable at scale until recently, and what shifted in connectivity, bandwidth economics, and cloud capacity to make it viable now. How a cloud-native platform is architected, including the hardware-agnostic receiver approach, cue and closure integration with existing automation, store-and-forward for delayed play, and emergency failover.
It is specific where specificity matters. The reliability section details the Opus codec, the Reliable Internet Stream Transport protocol, and SMPTE ST 2022-7 stream splicing across independent network paths. The security section walks through X.509 mutual TLS certificate authentication on AWS IoT Core, and why it means no firewall changes and no exposed devices for affiliate IT staff. The revenue section explains how cloud-side ad insertion produces individualized affiliate streams, near real-time as-played reporting, and localization at a granularity satellite does not readily allow.
The paper also addresses the question every general manager asks, which is what the return looks like. Capital expense that does not have to be spent, hardware footprint that comes out of the facility, permitting that is no longer required, and revenue capability that arrives with the migration rather than after it.
It is written for content providers and their managers, sales teams, and engineers, as well as the radio station managers who currently rely on traditional satellite delivery and reception. If distribution is on your 2027 planning agenda, it is the right place to start the internal conversation.
Download it or schedule a demonstration with a Cirocast sales engineer here.
This sponsored content was produced in partnership with Skyview Networks.
