There was little change in the past week as Lowe’s again led the pack of radio’s top national advertisers. The home improvement giant continues to spread its consistent message, staying top of mind for consumers as the nation hunkers down through winter.
Lowe’s play count of 78,229 solidly beat second-ranking Progressive with 59,549 plays. Babbel swapped ranks with Vicks, finishing third and fourth, respectively. Rounding out the top five, Discover secured a total of 38,377 ad plays to hold its place. The top five advertisers ran a total of 274,355 spots this week.
