Cumulus Lifts Tricia Gallenbeck To Regional VP Role Out West

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Cumulus Media has announced the promotion of Tricia Gallenbeck to Regional Vice President, overseeing the company’s operations in Reno, NV, and Eugene, OR. Gallenbeck, who has been Cumulus Eugene Vice President/Market Manager since April 2021.

Gallenbeck’s experience in the radio industry spans over two decades, including a previous leadership role as General Manager of Reno Media Group and positions at Beasley Media Group in both Fayetteville, NC, and Las Vegas.

Cumulus Media President of Operations Bob Walker expressed, “We are thrilled to expand Tricia’s responsibilities and welcome her back to Reno. Her experience and relationships in the market are unmatched.”

Gallenbeck added, “It’s very exciting to be back in Reno. The team members who rally together to make KBUL, KKOH, KNEV, and KWYL the dominant formats they are in the market are true professionals with a deep love for their community. It’s an honor that Bob Walker and Don Morin trusted me to work with the teams in both Reno, Nevada, and Eugene, Oregon. Great things to come!”.

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