Senior Media Analyst at Procter & Gamble, John Fix, will return to the stage with Nielsen’s Brad Kelly for a must-attend session at the Radio Masters Sales Summit in Cincinnati on September 13. Known as P&G’s “Radio Guy,” Fix is the driving force behind the company’s standing as the number one advertiser in radio. This year, his confidence in radio and contributions to the industry have earned him the Radio Wayne Advertiser Partner Award from Radio Ink.
The session will include a Q&A segment, offering attendees the opportunity to gain insights directly from a well-regarded advocate of radio advertising. Due to time constraints, there may be a limit to the number of questions addressed and pre-submitted questions will be given priority. Attendees are encouraged to email their questions in advance to Radio Ink Online Editor Cameron Coats.
This fireside chat marks the completion of the trilogy with Fix and Brad Kelly, former Managing Director of Nielsen Audio, who will reunite after their discussion at Forecast 2021 and their initial dialogue in 2015 at the Dallas RAB Show. The pair will reflect on Procter & Gamble’s much-talked-about “radio experiment,” lessons learned, and provide no-nonsense advice for radio sellers and the broader industry.
This won’t be a usual cheerleading event for radio. Fix, whose advertising strategies were the subject of a provocative AdAge feature earlier this year, is expected to deliver candid, invaluable insights. This is an opportunity to have your questions answered by one of the world’s most influential radio advertisers.
Don’t miss out on this enlightening discussion! Register now for the Radio Masters Sales Summit to secure your spot.
