Due to his limited personal presence in Key West, Key 93.7 (WKEY) owner Buddy Shula has entered into a sales partnership with Michael Stapleford’s Magnum Broadcasting, Inc. Stapleford will serve as the official local sales representative for Radio One Key West, LLC.
As part of the agreement, Stapleford will have full control of WKEY sales in Key West and the lower Florida Keys. Both Stapleford and his wife, Diana, who serves as Vice President of Corporate Operations believe that combining the sales efforts of Magnum’s Key West stations (WPIK, WKEZ, WGAY) with WKEY will provide advertisers in Key West with a wider range of options in terms of ideas, demographics, and geography.
“As a part-time resident of Key West, it is difficult for me to operate with a ‘boots on the
ground’ type sales role, so I am thrilled to have tapped Michael to be the official sales arm of WKEY 93.7 effective immediately,” Shula said. “There are few broadcasters that I
respect more than Michael Stapleford. Not only does he know all aspects of radio, but he
is a stellar person. I could not be happier to be working with and learning from Mike and
his decades of radio ownership.”
