Ben “Complex” Romero has been named brand manager for Audacy Sacramento’s KSFM. Romero will oversee KSFM’s content strategy, talent, and operations. He has experience programming stations in the Western US since 2001 for Wild 96.1 (KWIE), KDAY 93.5, Wild 101 (KWYD), BOB FM 96.1 (KSRV), Hot 97.5 (KMVA), and Power 98.3 (KKFR).
“We’re delighted to welcome a talented, seasoned veteran like Complex to lead KSFM,” said Audacy Sacramento Regional Vice President Stacey Kauffman. “His extensive experience programming and leading rhythmic brands across the country will put him in a position to help this local favorite reach new levels of success.”
“I couldn’t be more grateful and excited about this opportunity,” added Romero. “I am proud to join Audacy Sacramento and these hard-working teams on KSFM. There are so many talented individuals who know the results of their dedication, and I am humbled to be asked to lead them. A special thanks to Aaron Roberts, Stacey Kauffman, Michael Martin, Buck, Brian Kelly, and Dave Richards for the opportunity to manage these brands and continue to look towards the future of this innovative company.”
