(By Rick Fink) If the only thing your clients receive from you is an invoice, they won’t be your clients for very long. If the only conversation you have with your prospects and clients, or the only information they receive from you is a proposal asking them to buy from you, they won’t be your client for very long.
It sounds harsh, but it’s true!
When was the last time you provided something other than a proposal or an invoice to your clients or prospects?
Are you just trying to sell them or are you providing them with solid information on how to do a better job of marketing their business, or ideas to help them run their business more smoothly?
If you want to be more than just a sales rep to your clients, if you want your clients and prospects to trust you and view you as a professional media rep, if you want them to trust you enough to buy more from you, then you must provide them with something more than just an invoice! Are you?
NEVER Stop Learning – Get Better Every Day!
Rick Fink from ENS Media can be reached at 605-310-2062 or at [email protected]. Read Rick’s Radio Ink archives here.
