New Station, New Format

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Seven Mountains Media has debuted a brand new radio format on recently purchased WHLM. ‘Pop Radio’ on WHLM in Bloomsburg, Pennsylvania has been successful in other Seven Mountains Media markets.

“I’m extremely happy and fortunate that 7 Mountains Media has awarded me the opportunity to lead WHLM into a new chapter,” said Kyle Alexander, PD. “The new format will will connect Gen Z & Millennials in Columbia, Montour and nearby counties, including the almost 8,000 undergrad students at Bloomsburg University.”

“Having grown up with the original WHLM it’s an exciting opportunity to re-enliven the station with a brand new format that will speak directly to 20 and 30 something millennials, while maintaining the legendary WHLM call letters,” said Sean O’Mealy, Regional MM.

The ‘Pop Radio’ concept was created by Seven Mountains Media VP of Programming JC Burton and has been successful in other Seven Mountains Media markets.

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