Marketron is hosting a webinar to help sellers earn a greater portion of political advertising budgets this election season. “Win the Ad Race: Insights From Political Advertising Experts” is set for June 16.
BIA Managing Director Rick Ducey will talk with political strategist Bud Jackson on the upcoming political spending season. The webinar will offer insights on how ad buyers think and what they can do to win more ad dollars from the category.
“We’ve projected that local political advertising could hit $8.4 billion in 2022, making it a key driver for revenue for broadcast TV and radio,” said Ducey. “It’s an important category for broadcast salespeople to understand, and this conversation will offer insights and takeaways to help them win more political ad dollars.”
More information and registration can be found Here.
