Point-To-Point Marketing has renewed and extended its partnership with United Stations. United Stations will continue to represent Point-to-Point’s national network commercial time for the firm’s clients who utilize barter inventory to subscribe to Point-To-Point services.
“Partnering with Point-To-Point is an ideal pairing,” said Greg Janoff, CRO United Stations. “In the current climate, radio stations truly rely on Point-To-Point and their portfolio of services to help promote themselves across all platforms, and in turn, we can offer Point-To-Point’s ratings-leading stations as part of our networks for our ad clients.”
“Providing barter as an option for our clients to be able to implement audience generation campaigns is crucial in today’s environment,” said Tim Bronsil, Point-To-Point CEO. “United Stations provides a comprehensive and flexible program for broadcast stations to build advertising and marketing dollars. We are thrilled to extend our partnership with USRN.”
