Research firm FMR Associates has signed exclusively with G Accelerate for radio affiliation and ad sales in the U.S. The deal makes FMR’s research services available to radio stations for the first time on a barter basis.
G Accelerate Networks CEO Jim Higgins said, “In today’s data-driven marketplace, it’s imperative that radio stations fully understand their audience’s evolving tastes. Speculating on what listeners want doesn’t cut it anymore. Kent is well-known and respected across the radio industry. At FMR, Kent is leading a team of experts in both research and radio to deliver the listener facts and insights that stations need to compete, stay ahead of new trends, and win ratings.”
FMR’s research services include:
Perceptual Research Services
Perceptual/Tracking Studies
Vulnerability Analysis ®
Local Radio Analysis (LRA)
Format Opportunity Analysis ®
Advertiser Perception Studies
Music Library Testing
MusicTrac Call-Out Research
For more information about FMR barter programs contact Jim at [email protected] or 646-757-0394.
