The new El Patron 96.7, ¡Pura Musica Perrona!, has debuted in Atlanta. The second iHeartMedia Hispanic brand joins Spanish CHR station Z105.7.
“With the launch of El Patron 96.7, we are proud to continue the tradition of being the innovator and leader of Atlanta’s Hispanic media landscape,” said Orlando Rosa, PD for both stations. “With the rapidly growing Hispanic population in Atlanta, as well as emerging musical tastes, this move puts us in a position to super-serve all of our Hispanic listeners, advertisers and the community.”
El Patron 96.7 will broadcast regional Mexican music including a unique mix of Banda, Norteño and Rancheras.
