Noalmark Broadcasting Corporation, owners of KKBE AM/FM in Roswell, New Mexico, has flipped to Regional-Mexican after stunting with Christmas music for a month. The station is now KBIM AM 910. They also have an FM translator for the format at 93.7
Station personalities include Roswell’s own La Yaquesita (middays), El Bueno, La Fea y El Malo (mornings), Erazno y la Chokolata (afternoons), Dr. Cesar Lozano and Futbol de Primera. La Ley will serve as Roswell’s exclusive Spanish station for the 2022 FIFA World Cup soccer games.
Jesse Rios, General Manager of LA LEY 93.7 and its sister station KBIM FM The Country Giant 94.9 said, “It’s a pleasure to serve the growing Hispanic community here in Roswell, playing all the regional-mexican Hits and having top-notch on-air talent will provide the Hispanic community of Roswell what they have been wanting in a station. We are excited and proud to be a part of Roswell’s Latino community.”
