After Christmas Music, a New Format in Roswell


Noalmark Broadcasting Corporation, owners  of KKBE AM/FM in Roswell, New Mexico, has flipped to Regional-Mexican after stunting with Christmas music for a month. The station is now KBIM AM 910. They also have an FM translator for the format at 93.7

Station personalities  include Roswell’s own La Yaquesita (middays), El Bueno, La Fea y El Malo  (mornings), Erazno y la Chokolata (afternoons), Dr. Cesar Lozano and Futbol de  Primera. La Ley will serve as Roswell’s exclusive Spanish station for the 2022 FIFA  World Cup soccer games.

Jesse Rios, General Manager of LA LEY 93.7 and its sister station KBIM FM The Country Giant 94.9 said, “It’s a pleasure to serve the  growing Hispanic community here in Roswell, playing all the regional-mexican Hits  and having top-notch on-air talent will provide the Hispanic community of Roswell  what they have been wanting in a station. We are excited and proud to be a  part of Roswell’s Latino community.”


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