Cumulus Media has agreed with Adomni to use its cartop advertising network. Adomni has an agreement with Uber OOH that features video-enable screens on the tops of Uber vehicles.
The programmatic advertising platform has 460,000 out-of-home digital screens nationally. Cumulus would be the exclusive sales partner of the screens to local businesses in the markets where Cumulus operates radio stations.
“Cumulus Media is delighted by its selection as Adomni’s exclusive Uber OOH local sales partner. Not only does this product give advertisers a unique and creative new way to connect with consumers, but it is also a terrific addition to the portfolio of radio, streaming, podcasting and other digital marketing solutions we already offer local businesses to meet their marketing needs,” said Dave Milner, EVP, Operations.
“We are very excited about this partnership with Cumulus Media because we believe Uber OOH gives Cumulus’s local market clients a powerful, in-the-real-world complement to the radio and digital offerings Cumulus currently provides. Cumulus’s reputation for the quality of their stations and sales teams makes them a great partner and a natural addition to Adomni’s sales team’s work calling on regional and national accounts,” said Jonathan Gudai, CEO, Adomni.
The Uber OOH platform is currently available in: Atlanta, Boston, Dallas, Los Angeles, New York and Phoenix.