iHeartMedia Toledo has debuted Fox Sports 1230 The Gambler (WCWA-AM). Branded, “Toledo’s Sports Action Starts Here”; the station promises a way for listeners to keep up to date on all things sports, with a focus on gambling, fantasy recommendations and the latest sports headlines.
“Radio listeners are more engaged with online sports betting and more aware of sports betting brands,” said Matt Bell, Area President for iHeartMedia Toledo. “This station is great for our local advertisers and clients as recent data from Nielsen Scarborough has found the more time listeners spend with radio, the greater their sports betting engagement. The study also found that listeners of live sports on radio are more than twice as likely to participate in sports betting than the average US audience.”
The line-up features programming from VSiN, BetR Network, Fox Sports Radio and Toledo sports talker, Anthony Bellino in morning drive.