The Independent Broadcasters Association has selected Radio Workflow as it’s broadcasting platform of choice. The IBA has endorsed Radio Workflow as the preferred platform for broadcasters to manage the workflow of their traffic, billing, and production system.
“This has been a long process of looking at systems that can enhance capabilities and eliminate redundancy. It has never made sense to me that every account on a station resides in multiple programs when it could be much easier,” said Ron Stone, IBA President/Executive Director. “Radio WorkFlow offers traffic, CRM, production management, ROI analysis and very soon, will include a yield management system that finally gives pricing control back to the stations.”
“The endorsement by the Independent Broadcasters Association is exciting and humbling at the same time,” said Robert Maschio, President, and co-owner of Radio Workflow, Inc. “We work tirelessly to exceed the needs and expectations of broadcasters, both small and large, worldwide. This recognition by the Association is meaningful to Radio Workflow and supports the endorsement of broadcasters who have achieved a better product, at a reduced cost, with our integrated platform”.
As a result of the endorsement, IBA members will get an additional 20% discount on Radio WorkFlow.
Stations may join the IBA at www.iba.media.
