American Urban Radio Networks has signed a renewal agreement with Nielsen Audio. AURN will continue its participation in RADAR, which provides commercial ratings for networks.
“We look forward to continuing our relationship with Nielsen,” said Andy Anderson, President, Sales, at American Urban Radio Networks. “Utilizing RADAR, the gold standard in network radio measurement gives us a unique advantage in both the urban and general market radio arenas.”
“American Urban Radio Networks holds a distinctive place with African-American listeners, and we are pleased that they have chosen to continue our relationship,” said Bruce Supovitz, SVP/National Audio Services, Nielsen Audio. “Radio continues to draw a large audience among African Americans, with 91% of adults 18 and over listening each week. American Urban Radio Networks is a leader in the industry and continues to reach this large audience.”