Sun Broadcast group will launch a proprietary CRM later this year. SBG has signed an interim agreement with Salesforce for its CRM needs.
“By building our own software for maximum efficiency and accuracy, we can control our most valuable asset, which is our data and our customers’ data,” said Warren Friedland, President. “We are a full-service network, committed to providing the best software solution possible, and the way to do that is to build it ourselves.”
