Radio Ink’s Forecast has always been about predicting the future based on data points and trends. 2020 changed everything, bringing to mind a quote from Alan Kay that “the best way to predict the future is to invent it.”
This year, Forecast LIVE will present a series featuring candid responses by radio industry leaders to this question. “How has COVID-19 changed your approach to inventing the future and what resulting new opportunities do you plan to continue post pandemic?”
Their responses were as diverse as their personalities yet all carried one common thread of determination and confidence that radio will not only survive, but has the wherewithal to prosper in the years ahead. And that key to its resiliency is the unique and personal connection radio has with its consumers and its advertising clients, both especially apparent throughout the pandemic.
As one adroitly put it, “If the way to predict the future is to invent it, I’d love to know who invented COVID.” Which may have been on the mind of another who shared, “I’m talking to people outside our industry more. I’m interested in how they are reinventing themselves. And as another summarized, “We’re all part of this live, human, evolutionary event.”
Find out who shared these as part of their perspectives on the future along with commentary from many more of radio top leaders. Plus keynote interviews with Dr. Sanjay Gupta, Megyn Kelly, and John Fix, and fresh, information-packed presentations by Matt Britton and Gordon Borrell.
It’s all part of Forecast LIVE, December 8-9. Register now. It’s been a tough nine months and counting. Treat yourself to two days of provocative information that will help guide your decision making in 2021 while you kick back and enjoy from a comfortable chair. And with on demand replay, you won’t even have to take notes!